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Handbook Layout + Illustration

The Leading Change Network (LCN) is a global community of organisers, educators, and researchers. They develop and support new civic leadership that organises communities to build power and create change. Learn more about LCN here.

LCN approached me with the task of designing a handbook on how to conduct “house meetings”, a type of gathering which gets people together in an informal setting and uses storytelling to inspire action. House meetings were used to recruit thousands of volunteers for the successful Obama campaign in 2008.

The challenge was to transform a disjointed text document into a visual, engaging, and friendly guide with a consistent voice and logical structure. Besides layout, I wrote and edited copy, added and removed sections, selected photos, and did the illustrations.

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 “Zoe's use of graphics and design helped visualise key aspects and principles of the handbook, increasing its impact and making it attractive to new and old activists alike. Cooperating with Zoe on this handbook was a delight. She was versatile and

“Zoe's use of graphics and design helped visualise key aspects and principles of the handbook, increasing its impact and making it attractive to new and old activists alike. Cooperating with Zoe on this handbook was a delight. She was versatile and quick with revisions, even in a crunch. We are eager to work with Zoe on new projects!”

Benedict Hugosson, Leadership Team, LCN Europe

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